From
2001 to today, under the supervision of Sergio Canello, Sanypet has
constantly developed. The company's sales have gone from 700.000 euro
initially to a value of 9.500.000 euro today. This increase is parallel
to the development the company has undergone to become even more functional
and modern.
"In the last three years -Dr. Canello tells us- I have worked
hard to create an internal structure able to withstand challenges
the future might bring. The result came after reorganizing a Company
that has, as of today 18 employees, 27 agents for a specialized channel
and 23 veterinarians with the role of scientific informers. After
such changes at the top of the company pyramid you can find an administrative
council formed by myself, engineer Giuliano Franceschini and Dr. Cavestro.
We have a marketing supervisor Dr. Cristiano Masiero and logistics
supervisor Gabriele Pasto' ; technical supervisor Barbara De Vito,
export division supervisor Gianmattia Masiero, with the help of Michela
Veliche as well as three main sales supervisors for the three main
areas: Fabio Beccalossi for the North-west, Maurizio Cingarlini for
the North-east, Guido Guerrini for the Centre-south; informer supervisor
for the North-west is Dr. Michela Mengarelli, informer supervisor
for the North-east is Silvio Ferracin and informer supervisor for
the Centre-south is Dr. Rocco Tardugno.
Another important figure, working outside the company, is the diet
formulist Dr. Bruno Tempesta, who helps me prepare the original and
innovative formulas of the Forza10 pet food line."
The contribution of Dr. Mario Cavestro has helped the company get
where it stands now -Dr. Canello states- "Mario Cavestro, who
joined our team 4 years ago, is a professional who matured in a multinational
pet food company and is the true artifice of our company's reorganization.
Thanks to his contribution Sanypet is today a reality structured with
an avant-garde and modern criteria; Sanypet's success is based, not
only on a valid product, but also on a strategic approach in the market.This
means reaching goals that have been set, bringing satisfaction to
every 'chain link' as Dr. Cavestro, the general manager underlines:
" The goals we have set for ourselves are being reached because
we think all the people involved in every step should be satisfied.
Our slogan could be 'satisfaction guaranteed'.
The chain starts with our vets, who are pleased with the pet food,
retailers and pet store owners are happy with their results and last
but not least the customers are satisfied by seeing their pets in
good health. As regard to better serve clients, Sanypet is happy to
offer fast and efficient product transportation and a toll-free number
for free consultance (848 582 009).
The results obtained by our business philosophy leads us to consider
exporting the product. "Before exporting -Dr. Cavestro concludes-
we wanted to consolidate our position in Italy. We now have a solid
position in our country and we feel we are ready to export Forza10.
The first country we plan to export to is Spain. Exportation in other
countries is also planned for the future, such as Austria, Greece
and Germany, if results are positive. |
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